Solidifying and Positioning Your Solo Professional Practice

All too often, professionals which are laid-off or downsized by their firms will start their own private practice as solo professionals. This is quite common during recessions, and it is also common for laid-off employees to become consultants, coaches, or freelancers. There’s nothing wrong with being a free agent solo professional in your own practice, but it is much different than working for a larger firm, or corporation. One thing you must remember is that all the rules of business still apply even though you are a small company with only one employee (helper), or completely by yourself.

In other words, you still have to remember that your brand name is important, so is your reputation in the marketplace. If you are new to being a solo professional you will need to do a little bit of marketing to position yourself, and solidify long-term client relationships. This is no different from anything that a large Corporation does, but now you will be forced to do it on your own and chances are you won’t have huge numbers of clients walking through your door right away.

Even if you’ve done quite well in the past working for a corporation, or a large firm, you will soon find out that clients and customers are very loyal, and they may not be willing to switch and go with the services you are offering. Many times lawyers decide to go into a solo professional practice of their own, and then find out they don’t know a thing about how to run a business, how to market a business, or even how to do the accounting, or hiring; and what about the recruiting of new clients and customers.

Unfortunately, a new solo professional starting out in their own practice doesn’t have time to go back to MBA school and they need to learn quite a bit and very quickly. After all, if they don’t have income coming in, they will go out of business almost as soon as they start. What they are going to need is some online marketing classes, and some crash courses in branding, salesmanship, and learn how to develop new clientele. Please consider all this.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes those in business for themselves need the best cell phones money can buy at the lowest prices, thus, they must do a little shopping online; T-Mobile Phone []

Note: All of Lance Winslow’s articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader. Indeed, those who use such cheati

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Solo Professionals – You Are Not Alone, The Government Has Your Back?

Well, we’ve been told by the President of the United States that if you are in business you are not alone, and you didn’t get there just because of your intellect or hard work ethic. You got there because you live in a great nation with great infrastructure which was built before you got there, and it has assisted you in doing your business with effective communication and transportation. Whereas, some of that is true, and it is true that in business you are not alone, I sometimes wonder if the government really has our back. Let me explain.

You see as a solo professional or business person, perhaps a home-based entrepreneur, you do have vendors, the Internet, and many modern amenities which help you get by. If you didn’t have all that you probably couldn’t do it as well. Oh sure, you might still be in business in another country, as there are solo entrepreneurs throughout the world, even in the poorest nations. In fact, in some of the poorest nations there are entrepreneurs that are making a good deal more than their fellow villagers due to their hard work, and entrepreneurial savvy.

Still in the United States, we are considered the land of opportunity, and you can grow your business faster and you have a huge and incredible marketplace filled with consumers ready to buy the products and services you produce for that unit of trade we call a dollar. That is if you can produce and make good on your promises and fulfill your obligations after doing all that marketing and advertising. If you do good, you will get referrals, and grow your business and you will no longer be a solo professional because you will have had to hire additional people to get all the work done.

That’s how businesses grow and yes it is hard work, but it can also be a lot of fun. Now then, back to the point that “you are not alone” well, you really aren’t because there are millions of Americans, self-employed just like you. There are other businesses which you can outsource to, in order to make your work run smoother and more efficiently, there are vendors, and other professionals to help you get through the maze of regulations and hardships caused by all the government made rules which have been placed upon your back like a target.

Yes, the government has your back (a target), but you are not alone and so we must all stick together. Please consider all this

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